I’m really excited for the partnership revival of Adidas and Run DMC which launches today, it’s the latest in the brand’s global campaign entitled “Unite All Originals”. A campaign introduced to mix aspects of arts, music and fashion.
Adidas is reviving it’s historic roots to iconic hip-hop group Run DMC in order to create an interactive music video for its lifestyle range. Run DMC signed a multi-million pounds deal with Adidas in the late 1980’s after endorsing the brand in various songs. It was the first time a hip hop group had signed with a sportswear brand, marking Adidas’s deep rooted affiliation with hip-hop.
Up to now, Adidas have remained secretive in releasing further details of the Run DMC campaign, in order to create a buzz for the launch.
I’m really excited for the launch of this campaign, being a huge Run DMC fan! If you’re a big fan too have a click here to watch the full original 1980’s endorsement.